As anyone who has ever been to a mall or turned on the TV in the past month knows, Valentine’s Day is today. And while I am certain Hallmark has put the finishing touches on their cards for this year, they may want to consider the following for next year for the (small but compelling) minority of Americans who want to….
(the parentheses indicate the % of Americans who have done so in the past)
- Send an anonymous card to someone they love (15%)
- Buy a Valentine for themselves (14%)
- Rock a new look, specifically for Valentine’s Day (12%)
- Buy a Valentine for their pet (9%)
- Plan a party for their single friends (9%)
- Start dating just to celebrate the Big Day (6%)
- Break up on the Big Day (5%)
And for those of you who have forgotten Valentine’s Day when your partner remembered, the advertising appears to have become more ubiquitous, so that we may never again make the mistake – to not celebrate our love and to not buy things (see: Teleflora’s Super Bowl ad, Dove’s mobile app, and Heineken’s Facebook app).
Is your workplace doing anything special to market Valentine’s Day to its employees, its consumers, or its clients?
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