Target Research Group is a quality full-service company offering design, execution, processing and analytical services since 1986. Expertise in concept, product (taste, sniff, home use, etc.), advertising, and package testing, as well as strategic research for food, beverage, personal care, other CPG, financial, and media. Other areas of expertise include:
- Legal Research Group with expertise in claims substantiation, intellectual property disputes, and misleading advertising issues.
- BacTrac™ Group provides new product tracking and customer satisfaction via IVR or Web responses and instantaneous rewards.
- Branded Services include AdTrac™ for copy testing, PowerTrac™ for concept and product optimization, ConTrac™ for concept screening, PriceTrac™ for price elasticity and optimization and Frontline 360™ for evaluating service/product offerings.
A division of the MVL Group, Target Research has direct access to state-of-the art CAPI, CATI, IVR, and Internet interviewing. Our strength is our hands-on involvement of seasoned, senior management. Target Research Group’s mission is to provide our clients with exceptional service by delivering the highest quality research, actionable results, and added value at competitive prices.