One of the major advantages of online research is the ability to show high-quality images to a large number of respondents quickly and cost-effectively. Our in-house graphics experts have the know-how to ensure that your packages are shown with the best resolution and quality for a life-like viewing experience. When testing package variations, product claims, potential names, etc., we employ a variety of evaluative approaches such as monadic, sequential-monadic or proto-monadic designs. However, when trying to discriminate between packages that are very similar or across multiple claims or potential names, a more subtle technique such as MaxDiff (Maximum Difference scaling) is often preferred. Unlike traditional omnibus companies, VeraQuest offers a wide range of advanced analytical tools to help uncover insights that are not always obvious from straight-forward techniques. Please ask us about our complete range of advanced analytics we offer.
