User Review Sites

User Review Sites

Summary:

On the behalf of Quirk’s, VeraQuest conducted a survey among adults in the U.S. to:

• Understand how much faith the online population has in the trustworthiness of user
  review sites
• Determine whether people who use social networking sites ever use these sites to
  seek out the opinions of people with whom they seldom agree, in order to determine
  what not to do

Questions focused on the following:

• Awareness of specific user review sites
• If used in past year
• Rating on Trustworthiness
• Membership of a social network
• Existence of person who seldom agree with, that would do the opposite of
• Frequency of checking out reviews from this person

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