How to Design Research for Public Release - Quirks Research Review, April 2013 Issue by Peter Gold, VeraQuest CEO and Laura Light, VerQuest Practice Leader: …
Skip the Sports Section and Go Straight to the Weather
A couple of weeks back, we touched on knowledge and Americans’ desire (or lack of desire) to consume and absorb news. The recent VeraQuest study showed that …
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Concept Testing / Screening / Copy Testing
Which new product concepts/ads have the most promise? Which elements do consumers like most and least? Which are more engaging, connect to the target consumer …
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