Which new product concepts/ads have the most promise? Which elements do consumers like most and least? Which are more engaging, connect to the target consumer …
[Read more...] about Concept Testing / Screening / Copy Testing
Capabilities
Shopper Insight Studies
When looking to influence consumer choice via in-store marketing plans, out-of-store marketing communications, and/or store channel selection, it is imperative …
Optimizing Assortments
Determining the optimal product flavor/variety assortment can be a daunting task. Whether limitations are imposed by the retailer or by the manufacturer itself, …