CONSUMER 2010 HOLIDAY SPENDING OUTLOOK: SANTA, CAN YOU SPARE A DIME?
Nearly one-third of U.S. adults plan to decrease holiday spending this year, more than twice those planning to increase it
Summary:
(ARMONK, NY, November 2, 2010) Americans may be spending less money at the mall and more of it in the kitchen this holiday season, according to a recent national online omnibus survey among U.S. adults conducted by VeraQuest. Nearly one-third (30%) plan to decrease their holiday spending this year compared to last year, and only 14% plan to spend more. With just over half (56%) planning to spend about the same as last year, this early read on spending plans from Thanksgiving through New Year’s Day could mean a slow holiday season for a variety of sectors, including retail, food service and travel.
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